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Advertising and Digital Marketing BA (Hons)

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

For the past two years, our final year Advertising and Digital Marketing students have taken a break from their usual studies and worked alongside the University of Northampton's Marketing department for a week. During this time they ran the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.

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N564 (N561 with Foundation Framework)
Waterside Campus
3 years full-time; 4 years full-time with Foundation Framework. Part-time also available.

Standard entry requirements apply. A typical offer is around 112 UCAS points, grades BCC at A Level, or DMM at BTEC.

Foundation Study Framework entry requirements: Admission to the foundation course is normally DEE at A Level or MPP at BTEC. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications, or self-developed subject knowledge that relates to the course you wish to study.

English Language requirements: All international and EU students applying for a course with us must meet the following minimum English language requirements: IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level. For information regarding English language requirements at the University, please see our IELTS page.

For more information on how to make an application, please visit our How to Apply page.

If you are an international student and would like information on making an application, please see our How to Apply - international students page.