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Advertising (Joint Honours) BA/BSc (Hons)

This programme captures the spirit of advertising in traditional and digital forms, examining the increasingly important and dynamic role that marketing communications plays within an organisation. In the world of branded content and consumer power, we recognise the role of advertising is constantly changing, due technological advances.

This course takes a practical position on the application of advertising, with a heavy emphasis on experiences, such as the planning and execution of real projects.

Communication today is much more of a two-way or even three-way process and organisations must stimulate and respond to their customers instead of just persuading them to buy their brand. This course takes a practical position on the application of advertising, with a heavy emphasis on experiences – such as the planning and execution of real projects.

We provide you with opportunities to visit companies locally and in the USA, allowing you to meet professionals working in the sector.

Advertising as a Joint Honours subject is most commonly taken with Marketing or Multimedia Journalism, although many other combinations are available. Visit our Joint Honours web page for more information about Joint Honours study.

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Waterside Campus
3 years (full-time). Also available as part-time.

Standard entry requirements apply to this course. A typical offer is around 112 UCAS points, grades BCC at A Level, or DMM at BTEC.

For more information on how to make an application, please visit our How to Apply page.

If you are an international student and would like information on making an application, please see our How to Apply - international students page.

English Language requirements:All international and EU students applying for a course with us must meet the following minimum English language requirements: IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level. For information regarding English language requirements at the University, please see our IELTS page.