< Back

Marketing (Joint Honours) BA/BSc (Hons)

For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities.

The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s instore or on social media. In this increasing complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations.

Studying Marketing Joint Honours will help you to develop your marketing skills in customer analysis, marketing planning, research, brand management and more all within a digital and global landscape. These skills can be put to good use in a small enterprise, the not-for-profit sector, or in an international organisation. Upon graduation you will be equipped to take on the marketing challenges of the competitive digital world so you can be sure that you are being prepared for marketing in the 21st century.

Taking a Joint Honours award allows you to have more flexibility in your studies and also potentially in your future career. Marketing combines well with a whole range of different academic options to give you a powerful combination of different career pathways. Marketing skills are highly prized by employers and can be applied and adapted to create lasting customer value in a number of different business sectors.

 Visit our Joint Honours web page for more information about Joint Honours study.

Visit our website
Visit ucas.com
Visit ucas.com
Waterside Campus
Three years full-time or four years with an optional work placement year. Also available flexible part-time.

Standard entry requirements apply to this course. A typical offer is around 112 UCAS points, grades BCC at A Level, or DMM at BTEC.

For more information on how to make an application, please visit our How to Apply page.

If you are an international student and would like information on making an application, please see our How to Apply - international students page.

English Language requirements: All international and EU students applying for a course with us must meet the following minimum English language requirements: IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level. For information regarding English language requirements at the University, please see our IELTS page.