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Advertising and Digital Marketing BA (Hons)

This is an exciting time to enter the advertising industry; it has been transformed by the digital and social media revolution.

If you are interested in understanding how we perceive brands, or examining the best examples of digital content and how it is created – or the thrill of developing a campaign idea, making it become a reality and then seeing if it works – then this is the programme for you. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency, this is a very practical preparation for work in advertising and digital marketing roles. You are also encouraged to undertake a year-long placement in between stages two and three of study. The students that choose to take up a placement year find it an invaluable experience that helps them to apply their learning in their final year and prepare them for their career. There is a lot of support in finding a placement, which can be in the UK or overseas. 

Features: The advertising industry has been transformed by the digital and social media revolution. Advertising is growing in relevance and importance. Every organisation needs to manage the way it communicates with customers, employees and other stakeholders to be successful. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project.

Input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff.

Career opportunities include: digital media executive, social/online communities manager, account manager in a marketing communications agency, media planner or buyer, advertising planner, PR consultant, brand or communications manager within a client organisation.



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Students go on to work or further study within six months following the course*
*KIS 2016
N564 (N561 with Foundation Framework)
BA/Adv or BA/AdvFY with Foundation Framework
Waterside Campus.
Three years full-time (or flexible part-time) or four years with an optional work placement year. Four years full-time with Foundation Framework.

Standard entry requirements apply. A typical offer is BTEC qualifications of DMM,  A level grades of BCC or 112 UCAS points.

Foundation Study Framework entry requirements: Admission to this programme is normally DEE at A-Level, MPP at BTEC or 64 UCAS points. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications or self-developed subject knowledge that relates to the programme you wish to study.

If you are considering a change in career or if you are returning to education after time away, then we suggest you contact Admissions to book an advisory interview with the course leader so we can explore how best to support your study ambitions.

For information regarding English language requirements at the University, please see our IELTS page.